Unveiling the Lead- Decoding the Key Player in Every Success Story

What is the lead?

In the realm of journalism and writing, the term “lead” refers to the opening paragraph or sentence of an article, story, or report. It serves as the hook that captures the reader’s attention and sets the tone for the rest of the content. The lead is crucial in determining whether a reader continues to engage with the material or moves on to something else. In this article, we will explore the importance of the lead, its various types, and how to craft an effective one.